Behind our Brand

Aug 6, 2024

Circulus Wine is made by, and for, those who fearlessly embrace the complexities of life, and in the middle of it all, find joy.

Like our wines, the Circulus brand is one developed with care and consideration. 


Our Brand themes

There are two driving ideas that form our approach to what we are creating.

Fearlessness:
Fearlessness is not a easy place to be. It’s not just about being brave, or taking risks. 

It’s an openness to change; to reinvent yourself and be vulnerable. People that act fearlessly are often driven by core beliefs and being true to themselves in those moments.

And it’s the ability to do that again and again that makes you truly fearless.

Complexity: We are part of a complex system of intertwining narratives that exist simultaneously together and individually. They are loud and messy; small and subtle. Energetic and emotional; intuitive and sensory.

Embracing complexity, then, is about being in the moment. Being aware of your surroundings and the interactions you’re having and valuing them at that time; in that place. It encourages adaptation and resilience. It celebrates connection—to a place and people—that is both momentary and enduring.

Our hope is that you'll experience and appreciate the consideration and craft that goes into all we do at Circulus.


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